A Practical Software Directory for Solo Builders
Encouraging customers to return and recommend you
A good customer experience can lead to repeat business, personal recommendations and useful testimonials.
Tools in this category will help you to...
Reward repeat purchases, track customer referrals and make genuine recommendations easier to collect and share. Some tools focus on shop-based points and rewards programmes; others support referrals for online services or help you display customer experiences on your website. Consider your business model, the rewards you can afford and how much ongoing management a programme will need.
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BON Loyalty helps Shopify stores run points, rewards and customer referral programmes. Customers can earn points for purchases and other actions, then exchange them for rewards such as discounts or free shipping. Referral links and automated emails help customers introduce friends and follow their rewards. The free plan supports up to 150 orders per month and includes points, referrals and basic reward options. Paid plans start at US$15 per month, adding features such as a dedicated loyalty page and birthday rewards. Higher plans provide further options, including Shopify POS support and VIP tiers. Your Shopify subscription remains a separate cost.
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Okendo provides loyalty and referral tools for Shopify stores. Its Loyalty product supports points, discounts, store credit, VIP tiers and perks such as early access to new products. Referrals lets customers introduce friends through offers that reward qualifying purchases. Customisable storefront displays, automated messages and performance reporting help you manage participation and understand results. Loyalty and Referrals are separate products, with pricing based on your store’s monthly order volume. Individual products offer monthly subscription options, while platform bundles normally require annual terms. Check the products and order allowances included in your quote when comparing the ongoing cost.
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ReferralCandy runs customer referral programmes for Shopify, WooCommerce and other online stores. Customers receive personal links or codes to share, with rewards for qualifying purchases. You can customise referral pages and emails, monitor referred sales and review suspicious or returned orders before issuing rewards. A seven-day free trial is available. The Basic plan costs US$9 per month plus a 10.5% success fee on qualifying referred revenue. That fee applies to each new referred customer’s first three orders. Customer rewards are an additional programme cost. Higher plans exchange a larger monthly subscription for a lower success fee, so compare the full cost against your margins.
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Referral Rocket helps businesses create customer referral programmes using personal sharing links, tracked actions and rewards. Campaign options include refer-a-friend offers, milestones and leaderboards, with rewards such as discounts, credits or gift cards. Website widgets and payment integrations can connect participation with customer sign-ups or purchases, although setup depends on your website and services. Its free Starter plan is limited to one campaign, three affiliates or referrers and ten referrals. Paid plans increase these limits and add further automation and customisation. Referral Rocket lists no platform transaction fees; the rewards you provide and any payment provider charges remain separate costs.
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Testimonial.to helps you collect written and video recommendations from customers and display them on your website. Share a collection page where customers can submit their experience, then organise and select contributions for an embedded display or public testimonial page. This can support freelancers, course creators and other businesses showing examples of customer satisfaction. The free plan includes ten text testimonials and two video testimonials in total, with a two-minute limit for each video. Paid plans offer unlimited text or video collections depending on the tier, alongside features such as custom domains and automated invitations. Paid plans have a seven-day trial.
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